In a decision issued on May 29, 2020, the Belgian data protection authority (DPA) turned its attention to the practices of non-profit organizations when it imposed a fine for violations of the EU’s General Data Protection Regulation (GDPR). The DPA’s decision responded to an individual who complained that he continued to receive promotional materials from the organization after he had objected to the processing of his contact details for direct marketing. He had also requested that the organization delete his data from its database. The DPA stated that under the GDPR, unsolicited postal communications sent by non-profit organizations to promote their services and to fundraise qualify as “direct…
“Legitimate business interest” is one of several legal bases to process data articulated by the EU’s General Data Protection Regulation (GDPR) – and probably the least understood.